Personalization is one of the topmost requirements for getting started in an e-commerce business. However, personalization is not only important for eCommerce but actually, it is important for any kind of online business that wants to grow very fast in its journey. One can not even imagine how much potential is hidden inside on-site personalization on the website. Essentially, it is a way to personalize your services or products as per every single customer.
Customizing a website or products of your website based on your customer’s data in such a way that can be able to connect and attract every single customer on the website is known as on-site personalization. On a very short note, we can say it is a set of various kinds of strategies and methods that makes your eCommerce websites very user or customer personalized. You do several things as per the data to build a very user-personalized eCommerce website.
To be true, yes, there is so much hidden potential that exists in on-site personalization which makes your online journey very easy and simple to go through. Your conversion rates and sales rates both increase tremendously if your personalization strategy gets successful.
To personalize your e-commerce site, first, you need to gather information about the location of the majority of your customers or the sources where your customers are visiting you. This information will help you to know why customers are coming to your website and what they are looking for. Hence you’ll be able to customize your products as per their need. For example, if someone came on your site by reading a 20% discount then they must see that you are genuinely providing the discount and offers otherwise you lose trust along with sales.
Whenever all your customers come to your website after seeing an ad for your eCommerce business and they always land on the same landing page, won’t it make your ad very boring? So, here the point is how you can personalize your landing page for different customers? Well, there are several ways to do it and UTM parameters are one of them with help of you can modify your landing page very easily for your different customers. All you need is some practice and knowledge about UTM uses
Product recommendation is another best option to provide personal products to your customers. These methods are very useful for any kind of eCommerce business. The market-leading and biggest companies that also use this feature to increase their sales such as amazon and clipart. You can easily find the recommendation/suggestions section on these platforms. Again there are several AI tools and software which can help you to provide recommendation features on your website.
If you follow these three approaches for the long term then no doubt it can increase your eCommerce website incredibly. These approaches have the potential to make your on-site personalization very effective and sales-driven.