We notice that even after carefully planning our site and materials the conversion rates are not increasing. In business websites or any website for that matter, we need to keep an eye on the conversion rate and not just visuals and management.
There are a few mistakes that are made which may be hampering the growth of the website and lessening visitors and customers.
Any page with unnecessary information and clutter confuses the visitor and they may move to other sites. The opening page should be attractive with vital information points which can attract the curiosity of the visitor instantly.
A dull and scattered landing page instantly dissolves the viewer’s attention and that is not what we are aiming for.
So, CTA’s or call to action options are an important part of any website. They lead the viewers to their exact wanted part of the information and increase the conversion rates effectively.
The goal is to have an appealing CTA button to drive higher sales, generate leads, and increase the revenue of the business. If we keep the viewers in mind and what exactly we need to show them, we are good to go.
Low-quality images or not-related content is a big no. While setting everything up we need to keep in mind customers’ feelings, emotions, goals, wants, and general dislikes. Too much self-boasting about the business leads to loosing of creditability and customers can be easily disappointed.
The customer may use any device to view be it a laptop, PC, iPad, or phone. So, the website needs to be changeable according to the viewer’s device screen.
If it is not responsive on different devices the viewers might again be uninterested. We need a mobile and small screen-friendly setting to adjust to smaller screens, and it must change layouts accordingly.
The common mistake we can make is not having user-friendly navigation tools. If the viewers cannot easily find their wanted information they might never visit again.
We must have a clear and simple design that must be easy to navigate and smooth browsing experience. We should let our users feel at ease and make them know where they site the sight.
Generating leads is very crucial because that is what makes the business profitable in the new digital world. Avoid making any mistakes or creating wrong communication of any kind which might lead to negative lead flow.