Your eCommerce store is a place where you know what you want to sell, what your target audience is and of course your best sales strategy. And one of your best sale strategies is eCommerce content marketing which gave a great addition to your commerce marketing and help you get more customers. And it is also important as your competitors are already using it.
So let us look at 9 powerful e-commerce content marketing strategies for 2022.
Some of the best e-commerce content marketing examples you’ll come across are content hubs. A content hub is a central spot on your website where you can find curated content on a certain topic. Everything from blog entries to videos to social media content to printable checklists can be included. What important is that all of this content development is centered on a single theme.
If you offer supplements, for example, you could establish content hubs on the finest supplements for pain, energy, health, or any other topic that your customers care about.
Topic clusters are a fantastic method to improve both organic search results and conversions. A topic cluster is a hub-and-spoke architecture of content organization centered on a single theme. It’s centered on a pillar page that serves as the hub. The remaining pages in a topic cluster are usually blog entries about similar topics.
User-generated content, as yet another eCommerce content marketing method, is particularly powerful because it frequently depicts real people utilizing your products. It serves as both word-of-mouth (WOM) marketing and social evidence at the same time.
Building a glossary can be a very successful kind of eCommerce content marketing if your products use unfamiliar terms. It gives your clients a central area to learn about your product and the terminology associated with it.
A dictionary can also be a good SEO technique for attracting people who are looking for something specific. Because your offer is so closely related to their search, they’ll likely dig more into your site and product.
Infographics are a great method to graphically communicate information and make it easy to grasp. The buyer’s journey’s education stage is an excellent opportunity to use infographics to help potential consumers better understand their pain spots and how your solutions may help alleviate them.
People are increasingly turning to YouTube to learn how to do things, which has boosted the popularity of tutorial videos in recent years. Create video content that teaches viewers how to utilize your products to solve specific problems or difficulties to capitalize on this trend.
Online reviews provide social verification of your products’ excellent quality to your consumers. Consumers agree that online reviews influence their shopping decisions 93% of the time. Eighty-two percent (82%) of buyers make an extra effort to read product reviews before making a purchase.
Clearly, including customer reviews on your eCommerce website can help you convert more customers.
Although FAQ pages aren’t the most glamorous sorts of content in digital marketing, they are quite beneficial to eCommerce businesses.
Customers, both potential and current, will invariably have questions regarding your items. An FAQ page allows you to overcome potential purchasers’ objections while also providing support to your current clients.
If no one sees your content marketing, it has no value. After you’ve published a post, you’ll want to focus on content amplification to ensure that as many members of your target audience as possible are aware of it.
So, use these Powerful eCommerce Content Marketing Strategies in your eCommerce and grow your sales by acquiring more customers.