As we all know that the most important and popular search engine on the planet is Google as it decides easily whether or not your web marketing efforts are going to be a success or a failure. You as a business owner or marketer should think about how you should get more out of your website.
So, let us discuss the main 5 things that Google wants to see on your website that is also proven to improve your search rankings.
Mobile-friendliness
Google has announced in 2015 that mobile-friendliness on your website is a ranking factor now. It simply means that you will lose out on your potential ranking factors if your website is not responsive or more mobile-friendly.
Nowadays, Google gives separate rankings to the websites that have access to the Smartphone as more than 70% of the viewers use a Smartphone to search for anything on Google. However, Google also has a free tool that helps website owners to check if their website is mobile-friendly or not. You will get a green URL “Mobile-friendly” if your site is mobile-friendly.
Sitemaps
It informs Google what to expect when it tries to index your site as it will be easy for Google to index all of your pages. You can easily submit your sitemaps to the Google webmaster tools if your sitemaps validate and you want to signal to Google that you are ready for indexing. If your site is having a number of inner pages and links it will be very much beneficial for you and your site.
Site speed
It has been proved in the static that human attention span is only 8 seconds and if your website will take more time then Google will totally ignore your website. Simply means that your website should load quickly and especially for smartphones as most of the users use mobile phones to search for anything.
It will easily bind the information on your website that will help you create a cryptographic key. You will also get the benefit of padlock after certifying your site will SSL to keep your data protected from breaches.
SSL certificates
Google mostly wants to have a website that is protected by an SSL certificate, i.e., a URL starting up with an HTTPS. Nowadays, Google wants all websites to use the technology.
Good content quality
Google wants to have unique content that is clear enough to easily navigate. A regularly updated content is the best one that Google wants the most. You should write long enough content to get across the information.
Before making any decision to buy, almost 88% of the consumers will search first and then will consult. If you will create content on a consistent basis, it will definitely drive traffic to your website as your competition is generating 54% or more leads than you.
So, come and take our services to get the most attractive content so that Google shows your website on the top.